What We Design
A brand identity is not just a logo. It is the complete visual system your business uses to communicate who you are — across every platform, every material, and every customer interaction. At Nuraflow Digital, our brand identity service covers every element of that system:
- Primary logo — wordmark, lettermark, or combination mark developed across multiple concept directions
- Secondary logo variations — horizontal, stacked, icon-only, and monochrome variants for different use contexts
- Colour palette — primary and secondary colours with exact HEX, RGB, CMYK, and Pantone references
- Typography stack — primary and secondary typefaces for headings, body text, and UI, with usage guidelines
- Iconography style — a consistent visual language for icons, dividers, and graphic elements
- Brand guidelines PDF — a practical document covering usage rules, spacing, dos and don'ts, and application examples
- Usage examples — mockups showing your brand applied to business cards, social media headers, and packaging
Once your brand identity is in place, explore our Social Media Design service to keep your visual language consistent online. Need printed marketing materials? See our Marketing Collateral service for brochures, pitch decks, and more.
Who It's For
Brand identity work at Nuraflow is built for two situations: businesses starting from scratch that need a professional visual identity before they launch, and established businesses that have outgrown their early branding and need something that reflects where they are now.
We work with founders building their first product, SMEs entering competitive markets, and scaling businesses that need brand consistency across multiple channels and team members. If you are pitching investors, launching a product, or expanding to new markets, a coherent brand identity is not optional — it is the foundation everything else is built on.
Planning a product launch? Our Packaging Design service delivers print-ready artwork built on your brand guidelines.
Our Process
01 — Discovery
We start with a structured brief covering your target audience, competitive landscape, brand personality, and any existing assets. This session typically takes 30–60 minutes and sets the direction for the entire project.
02 — Concept Development
We develop 2–3 distinct logo directions, each with rationale. You review and select the direction you want to take forward. We do not mix concepts — each direction is intentional and complete.
03 — Refinement
Two structured revision rounds on the chosen direction. Changes are consolidated into a single feedback document, which keeps the process clean and the timeline on track.
04 — Delivery
Final files in AI, EPS, SVG, PNG (transparent background, multiple sizes), PDF, and Figma. The brand guidelines PDF is included with every brand identity project.
Deliverables
Turnaround
Standard delivery is 7 business days from the point your brief is approved and the project is kicked off. Rush delivery is available at a 1.5× premium on the standard rate — useful if you have a launch date or investor meeting with a hard deadline.
All timelines assume consolidated feedback. Revision rounds that arrive split across multiple messages or days may extend the schedule.
Frequently Asked Questions
What exactly is included in a brand identity package?
A primary logo with variations, a full colour palette in HEX/RGB/CMYK/Pantone, a typography specification sheet, a brand guidelines PDF, social media exports, and an iconography style. Every deliverable is listed in full above — nothing is held back for a future upsell.
How long does brand identity design take?
Standard delivery is 7 business days from brief approval. Rush delivery is available at a 1.5× premium if you have a hard deadline like a launch date or investor meeting.
Do I get the source files, or just exports?
You get full source files — AI, EPS, and SVG for the logo, plus editable Figma or Adobe files where relevant. You own the work outright and can hand it to any future designer or vendor without needing us to reverse-engineer anything.
Can you redesign an existing brand instead of starting from scratch?
Yes. Brand refreshes follow the same process — we start by understanding what's working in your current identity and what isn't, rather than discarding everything by default.
Ready to Build Your Brand?
View our packages to get started, or send us a brief and we'll come back with a scoped quote within 24 hours.
View Our Packages